Privacy Policy

Last updated: 18 February 2025

1. Who we are

Route B Limited ("we", "us", "our") is a technology services company registered in England and Wales (company number 08667217). Our registered office is at International House, 36–38 Cornhill, London, England, EC3V 3NG. For any privacy-related enquiries, please contact us at [email protected].

2. What data we collect

We collect personal data that you provide directly to us through our contact form, including:

  • Name
  • Email address
  • Service interest
  • Message content

We also automatically collect certain technical data when you visit our website, including your IP address, browser type, pages visited and time spent on those pages. This is collected via analytics cookies only when you consent.

3. How we use your data

We use your personal data for the following purposes:

  • To respond to your enquiry submitted via our contact form
  • To provide the services you have requested
  • To improve our website and services (via anonymised analytics, with your consent)
  • To comply with our legal obligations

4. Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR), the legal bases we rely on for processing your personal data are:

  • Legitimate interest: Responding to enquiries and providing our services
  • Consent: Where you have consented to analytics cookies
  • Legal obligation: Where processing is necessary to comply with law

5. Third-party services

We use the following third-party services that may process your data:

  • Cloudflare: Website hosting, CDN, and Turnstile spam protection
  • Resend: Email delivery for contact form submissions
  • Google Analytics: Website analytics (only with your consent)

Each provider processes data in accordance with their own privacy policies and applicable data protection regulations.

6. Data retention

We retain contact form submissions for as long as necessary to respond to your enquiry and for a reasonable period thereafter in case of follow-up correspondence. Analytics data is retained in accordance with our analytics provider's policies and is anonymised.

7. Your rights

Under the UK GDPR, you have the following rights:

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure ("right to be forgotten")
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing

To exercise any of these rights, please contact us at [email protected].

8. Cookies

For detailed information about the cookies we use, please see our Cookie Policy.

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact

If you have questions or concerns about this Privacy Policy, please contact us at [email protected].

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been breached.